A new clothing retailer will officially open its doors on the University of Washington Tacoma campus Friday.

Do The Extraordinary, or “DTE,” a partnership between Justin Kercher and former Seattle Seahawks running back Shaun Alexander, will offer handmade, locally crafted wood rings, urban sportswear, and one-of-a-kind accessories. Previously existing exclusively online, the brand has reached customers via Etsy and the DTE Web site. With help from Spaceworks Tacoma — a joint initiative of the City of Tacoma and the Tacoma-Pierce County Chamber — University of Washington Tacoma agreed to provide retail space at 1936 Pacific Avenue for DTE. The location will serve both as a store and a workshop, where rings and other garments will be crafted onsite.

“Our goal with DTE is to grow a lifestyle brand focused on quality over quantity, longevity over novelty,” said Kercher. “We are inspired by the extraordinary people around us.”

DTE will host a grand opening party featuring a runway show and live music on Fri., June 13, at 7 p.m. Tickets are $10 and available online here.