A grassroots group of local businesses, urban landscapers, and other Tacomans is working together to transform a 108 foot stretch of blighted and neglected roadway in downtown Tacoma into “Love Tacoma Lane.”

The project kicked off during the annual tree lighting ceremony on Nov. 24 outside Pantages Theater. Since then, volunteers have tied waterproof tags with personalized messages and art to fencing along “Love Tacoma Lane,” which is located on St. Helens Avenue near South Sixth. On Saturday, volunteers delivered 10 Christmas trees from 253 Trees in Tollefson Plaza to the site.

Everyone is invited to participate by picking up an “I LOVE _____” waterproof tag from a partner organization (Tacoma School of the Arts, The Mix, Corina Bakery, Embellish Salon, Market On Market, Smooth & Juicy, Amocat Cafe, Giraffe, B2 Gallery in the Ledger Square Building, and Tacoma Brewery), filling in the blank line on the tag, tying it to “Love Tacoma Lane,” and sharing a photograph of your tag with friends.

More information is available online here.