Chamber executes aggressive business plan

The Tacoma-Pierce County Chamber’s Board of Directors has officially adopted the organization’s 2002-2003 Business Plan. It sustains and builds on the direction offered by members during the chamber’s branding initiative, and the assignments and recommendations from the Growth Strategies Organization’s Economic Development (Benchmarking and Strategy) Report.

The Chamber will continue to utilize three member benefit themes – advocacy, networking, and resources, to help describe the programs, services and activities that connect and empower its members. Selected highlights include:

Advocacy for Business – Chamber efforts will be applied to such areas as regional transportation and freight mobility solutions, tax and regulatory competitiveness, improved approaches to education and workforce preparation, and a heightened role in promoting expanded opportunities in international trade.

Networking Opportunities – The Chamber’s EXPO business trade fair is a proven, dynamic symbol of efforts to enhance members’ opportunities to do business locally and create new marketing avenues. Emphasis will be placed on the development of new Chamber benefits, services, and member-to-member opportunities. The 21st Century Partners initiative will continue to promote a stronger network of support, involvement and awareness among top investors.

Resources – Plans are in the works to upgrade the Chamber’s Web site and expand technological capabilities to provide and extend on-line resources to members. New benefits will be introduced to assure “members-only” savings and bottom-line results.

Emphasis on the Three R’s – Staff activity and all communications will continue to assure that regionalism, revitalization and retention issues are in integral part of both planning and execution. The Chamber will work with partners in downtown Tacoma and in other key service areas to identify, infuse, or carry out strategies for revitalization of commercial areas.

Communication – The Chamber and the Media Center will work collaboratively and aggressively to communicate the progress and promise of area businesses, as well as the quality of life necessary for economic well-being and growth in Tacoma-Pierce County.

“The Business Plan is outcomes-based; the overall outcome of the Chamber’s plan Chamber is an enhanced environment for business and quality of life in Tacoma-Pierce County,” said David Graybill, president and CEO of the Chamber. “It carries the Chamber’s strategic plan’s emphasis on big-picture, regional thinking and complements its positioning phrase, ‘power through connections.’ ”