At the National Association of Telecommunications Officers and Advisors (NATOA) programming awards ceremony in San Francisco on Sept. 17, Discovery Networks Vice President Beth Adams presented TV Tacoma with the 2004 NATOA Programming Impact Award.
TV Tacoma earned the top award for its 24-hour live coverage of “Relay for Life.” The TV Tacoma production included informational interviews about cancer detection, prevention and treatment plus a moving portrayal of Tacoma oncologist Gordon Klatt, M.D. and his involvement in starting the Relay for Life movement. The judges said the production had a powerful impact on the viewers “heart, mind and community spirit.”
TV Tacoma earned nine other awards in NATOAs 19th annual competition, which recognizes excellence in broadcast, cable, multimedia and electronic programming produced by local government agencies. The additional honors include:
*First Place, Magazine Format for a Series: “CityScape,” which features the people, places and events that make Tacoma special, now in its 15th season.
*First Place, Interview/Talk Show: “Business Matters,” which showcases Tacoma entrepreneurs and the companies that drive Tacomas economy.
*Second Place, Overall Excellence in Government Programming.
*Second Place, Documentary Event Coverage: “Wintergrass Festival.”
*Second Place, Public Education: “Tacoma Power Narrows Crossings Project.”
*Third Place, Documentary Profile: “Beginnings: The First 100 years of Tacomas Neighborhoods.”
*Third Place, Community Event Coverage: “City of Destiny Awards,” honoring Tacomas outstanding volunteers.
