Search engines, Yahoo and Overture will be discussed with London-based Danny Sullivan, editor of SearchEngineWatch.com on this week’s show, at 11 a.m., Saturday, on KLAY-AM (1180).
Sullivan will also discuss the recent advent of “contextual ads” on content Websites where paid listings are dynamically displayed based on the keyword density of the content. An example of this can be found at the WebTalkGuys.com Website.
Also, Rob Holms, director of marketing for Seattle-based Trails.com, will discuss the outdoor travel planning site’s new Trail Finder, giving access to 30,000 guidebook trails covering hiking, biking, paddling, skiing and more across North America. “
WebTalkGuys Radio” will also repeat Tuesdays at 10 p.m. on KVTI 90.9 FM. The radio show is also nationally syndicated to ten radio stations across the United States.